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Annabel Burba

Annabel Burba

Inc.com

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Meet the 360-Degree Marketing Agencies That Engineer Viral Brand Moments and Make Customers Obsessed

Meet the 360-Degree Marketing Agencies That Engineer Viral Brand Moments and Make Customers Obsessed

Meet the 360-Degree Marketing Agencies That Engineer Viral Brand Moments and Make Customers Obsessed These Inc. Power Partner honorees help you meet...

previous day 2

Inc.com

Annabel Burba

Influencers Waited In Massive Lines for Khloe Kardashian’s Good American Pop-Up—Only to Be Turned Away

monday 10

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Annabel Burba

TikTok Shop Roles Are the Hottest Jobs in Marketing Right Now. Why So Many Brands Are Building In-House Teams

13.10.2026 8

Inc.com

Annabel Burba

CPG Power List: 17 Agencies and 37 People Who Can Supercharge Your CPG Brand and Boost Your Career

CPG Power List: 17 Agencies and 37 People Who Can Supercharge Your CPG Brand and Boost Your Career
13.10.2026 9

Inc.com

Annabel Burba

Levi’s Just Admitted It Missed the Season’s Biggest Fashion Trend. Gap Sold It Out in Minutes.

09.10.2026 9

Inc.com

Annabel Burba

HBO Max and Tubi Viewers Spot Allegedly AI-Generated Celebrity Ads for Casino App

09.10.2026 7

Inc.com

Annabel Burba

Zara Just Launched Its John Galliano Collection. It’s Being Called ‘Cheap Fabric With Hot Glue’

Zara Just Launched Its John Galliano Collection. It’s Being Called ‘Cheap Fabric With Hot Glue’ The launch comes just a month after the...

02.10.2026 10

Inc.com

Annabel Burba

TikTok Says It Added $81 Billion to the U.S. Economy. Small Businesses Drove More Than You Think

TikTok Says It Added $81 Billion to the U.S. Economy. Small Businesses Drove More Than You Think A new report from the platform explores its impact on...

01.10.2026 10

Inc.com

Annabel Burba

This Bedding Brand Hit $100 Million in 9 Months. Now Its Founders Are Chasing $1 Billion

30.09.2026 20

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Annabel Burba

Her Plant-Based Seafood Brand Was About to Run Out of Money. Then She Went Viral on TikTok

18.09.2026 10

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Annabel Burba

TikTok Helped This Buzzy Coffee Chain Triple Sales. Now It’s Working With Brands Like Reese’s

15.09.2026 10

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Annabel Burba

Meta Glasses Won’t Record With the Capture Light Covered. Critics Aren’t Convinced

Meta Glasses Won’t Record With the Capture Light Covered. Critics Aren’t Convinced The company rolled out a new marketing campaign and software...

28.08.2026 20

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Annabel Burba

J.Crew’s New Cropped Sweater Upset Loyal Fans. Early Sales Still Beat Expectations

26.08.2026 10

Inc.com

Annabel Burba

Target Apologizes For ‘Offensive’ and ‘Hurtful’ Children’s Halloween Costume

25.08.2026 20

Inc.com

Annabel Burba

Neutrogena Responds After Hayden Panettiere’s Troubling Claims Resurface Following Her Death

Neutrogena Responds After Hayden Panettiere’s Troubling Claims Resurface Following Her Death The skincare brand admitted in a statement that it made...

21.08.2026 20

Inc.com

Annabel Burba

Why Chipotle Is Betting on This 16-Year-Old Founder to Reach Gen-Alpha—and Their Families

Why Chipotle Is Betting on This 16-Year-Old Founder to Reach Gen-Alpha—and Their Families The chain just launched a partnership with Salish Matter,...

20.08.2026 10

Inc.com

Annabel Burba

Liquid Death Just Sold Out of $18 ‘Pee Jars’ to Troll AI Data Centers Thanks to Jason Kelce

Liquid Death Just Sold Out of $18 ‘Pee Jars’ to Troll AI Data Centers Thanks to Jason Kelce Liquid Death and Garage Beer are uniting behind a...

19.08.2026 10

Inc.com

Annabel Burba

Poppi’s Founder Got Thousands of Job Applicants From 1 Short Video. The Hack Is Helping Her Hire—and Save Money

18.08.2026 40

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Annabel Burba

This Iconic 2000s Denim Brand Went Bankrupt. Now Pop Stars Are Fueling Its Comeback

10.08.2026 50

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Annabel Burba

They Filled the New York City Subway With Fake Tech Ads. Their Real Goal Is to Get People Offline

07.08.2026 20

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Annabel Burba

Dunkin’ Is Giving Away 1 Million Refreshers Today. The Real Story Is How It Told Fans

03.08.2026 20

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Annabel Burba

The Category Starbucks Once Neglected Is Now One of Its Biggest Growth Engines

30.07.2026 20

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Annabel Burba

A Store Put Up a Controversial ‘No Influencers’ Sign. This Influencer-Turned-Founder Just Fired Back

29.07.2026 20

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Annabel Burba

Lionel Messi’s Hydration Startup Looked Unstoppable. Then 1 Lawsuit Changed Everything

Lionel Messi’s Hydration Startup Looked Unstoppable. Then 1 Lawsuit Changed Everything Más seemed destined for success—but it shut down before...

29.07.2026 20

Inc.com

Annabel Burba

Gap Is Bringing Back Its Beloved ’90s Fragrances. Millennials Are Losing Their Minds

Gap Is Bringing Back Its Beloved ’90s Fragrances. Millennials Are Losing Their Minds ‘Best news ever!’ one customer wrote on Instagram. BY...

27.07.2026 20

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Annabel Burba

Meta Just Launched a New App That Makes It Easier to Run a Facebook Marketplace Side Hustle

24.07.2026 30

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Annabel Burba

Gymshark Built a Billion-Dollar Brand on Influencers. Now That Strategy Is at the Center of a Potential Class Action Lawsuit

23.07.2026 50

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Annabel Burba

He Bought a Domain Name on a Hunch. Now His Customers Include Adidas and Red Bull

22.07.2026 20

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Annabel Burba

This Startup Turned Its Lawsuit Into a Full-Blown Marketing Campaign—and Won Over 50K Supporters

19.07.2026 30

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Annabel Burba

Gap’s Hailey Bieber Jean Collab Sold Out in Minutes, Leaving Some Fans Frustrated

Gap’s Hailey Bieber Jean Collab Sold Out in Minutes, Leaving Some Fans Frustrated Even customers who set alarms for the drop couldn’t snag a pair....

17.07.2026 20

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Annabel Burba

Beehiiv’s New Community Play Could Turn Small Newsletters Into $72K Side Hustles

16.07.2026 20

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Annabel Burba

eBay Commented on a Creator’s Post. Then He Sent the Company a $3,120 Invoice

10.07.2026 20

Inc.com

Annabel Burba

Lemonade’s Latest Ad Campaign Trades Billboards for Spray Paint. The Internet Is Divided on the ‘Absurd’ Result

Lemonade’s Latest Ad Campaign Trades Billboards for Spray Paint. The Internet Is Divided on the ‘Absurd’ Result Shai Wininger, Lemonade’s...

08.07.2026 20

Inc.com

Annabel Burba

Gap Just Launched A New Nostalgic Collection. Some Customers Consider It ‘Dystopian’

Gap Just Launched a New Nostalgic Collection. Some Customers Consider It ‘Dystopian’ The internet is divided over the way Gap reimagined a beloved...

01.07.2026 30

Inc.com

Annabel Burba

Budweiser Is Giving Out Free Beer to Celebrate America 250—Here’s How to Get It

Budweiser Is Giving Out Free Beer to Celebrate America 250—Here’s How to Get It The 150-year-old beer brand’s tab is open this July 4. BY...

29.06.2026 30

Inc.com

Annabel Burba

An REI Ad Went Viral for All the Wrong Reasons. The Company Says Meta AI Is Responsible

An REI Ad Went Viral for All the Wrong Reasons. The Company Says Meta AI Is Responsible The retailer apologized and said, “This does not align with...

26.06.2026 30

Inc.com

Annabel Burba

After the World Cup Sparked a Ranch Craze, Kraft Went Viral. Hidden Valley Is Playing the Long Game

After the World Cup Sparked a Ranch Craze, Kraft Went Viral. Hidden Valley Is Playing the Long Game One brand already kicked off an initiative to send...

23.06.2026 30

Inc.com

Annabel Burba

How This Founder Took Her Creator Economy Startup From a Google Doc to 8-Figures in Revenue

22.06.2026 40

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Annabel Burba

The World Cup Is Here—and So Is a Flood of Limited-Edition Merch

10.06.2026 30

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Annabel Burba

Royal Flush: How Dude Wipes Reached $1 Billion in Lifetime Sales With Newsjacking and Toilet Humor

10.06.2026 30

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Annabel Burba

TikTok Is Turning Tennis Into a Gen-Z Spectator Sport

TikTok Is Turning Tennis Into a Gen-Z Spectator Sport Tennis content on the platform surged by 25 percent in 2025. BY ANNABEL BURBA, EDITORIAL...

09.06.2026 30

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Annabel Burba

Delta Just Gave Knicks Fans the Ultimate NBA Finals Trip, and It’s a Marketing Masterclass

Delta Just Gave Knicks Fans the Ultimate NBA Finals Trip, and It’s a Marketing Masterclass The airline and the New York City team are both...

04.06.2026 40

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Annabel Burba

The Strategy Behind Mejuri’s Fastest-Selling Launch: Personalization at a Friendly Price

04.06.2026 40

Inc.com

Annabel Burba

M&M’s Is Partnering With ‘Love Island’ to Launch a Limited-Edition Candy Product

M&M’s Is Partnering With ‘Love Island’ to Launch a Limited-Edition Candy Product The Mars brand is encouraging reality TV fans to play with...

29.05.2026 30

Inc.com

Annabel Burba

Alix Earle-Backed Cocktail SipMargs Just Secured a Major Partnership With Sazerac

14.05.2026 40

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Annabel Burba

Dua Lipa Files $15 Million Lawsuit Against Samsung After Spotting Her Image on Its TV Packaging

Dua Lipa Files $15 Million Lawsuit Against Samsung After Spotting Her Image on Its TV Packaging The pop star’s complaint accuses Samsung of...

11.05.2026 30

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Annabel Burba

The Exact Hire That Took This Creator From Burned Out to $30,000 Months

11.05.2026 40

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Annabel Burba

Brands Are Ditching the Algorithm for the Group Chat

08.05.2026 50

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Annabel Burba

Marketers Are Spending Billions on Influencers—but Overlooking Their Most Engaged Audience

29.04.2026 30

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Annabel Burba

Nike Spent Millions Chasing a Sub‑2‑Hour Marathon. Adidas Just Got There First

27.04.2026 40

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Annabel Burba