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Annabel Burba

Annabel Burba

Inc.com

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Meta Glasses Won’t Record With the Capture Light Covered. Critics Aren’t Convinced

Meta Glasses Won’t Record With the Capture Light Covered. Critics Aren’t Convinced

Meta Glasses Won’t Record With the Capture Light Covered. Critics Aren’t Convinced The company rolled out a new marketing campaign and software...

28.08.2026 7

Inc.com

Annabel Burba

J.Crew’s New Cropped Sweater Upset Loyal Fans. Early Sales Still Beat Expectations

J.Crew’s New Cropped Sweater Upset Loyal Fans. Early Sales Still Beat Expectations
26.08.2026 5

Inc.com

Annabel Burba

Target Apologizes For ‘Offensive’ and ‘Hurtful’ Children’s Halloween Costume

Target Apologizes For ‘Offensive’ and ‘Hurtful’ Children’s Halloween Costume
25.08.2026 8

Inc.com

Annabel Burba

Neutrogena Responds After Hayden Panettiere’s Troubling Claims Resurface Following Her Death

Neutrogena Responds After Hayden Panettiere’s Troubling Claims Resurface Following Her Death The skincare brand admitted in a statement that it made...

21.08.2026 6

Inc.com

Annabel Burba

Why Chipotle Is Betting on This 16-Year-Old Founder to Reach Gen-Alpha—and Their Families

Why Chipotle Is Betting on This 16-Year-Old Founder to Reach Gen-Alpha—and Their Families The chain just launched a partnership with Salish Matter,...

20.08.2026 4

Inc.com

Annabel Burba

Liquid Death Just Sold Out of $18 ‘Pee Jars’ to Troll AI Data Centers Thanks to Jason Kelce

Liquid Death Just Sold Out of $18 ‘Pee Jars’ to Troll AI Data Centers Thanks to Jason Kelce Liquid Death and Garage Beer are uniting behind a...

19.08.2026 4

Inc.com

Annabel Burba

Poppi’s Founder Got Thousands of Job Applicants From 1 Short Video. The Hack Is Helping Her Hire—and Save Money

18.08.2026 10

Inc.com

Annabel Burba

This Iconic 2000s Denim Brand Went Bankrupt. Now Pop Stars Are Fueling Its Comeback

10.08.2026 30

Inc.com

Annabel Burba

They Filled the New York City Subway With Fake Tech Ads. Their Real Goal Is to Get People Offline

07.08.2026 10

Inc.com

Annabel Burba

Dunkin’ Is Giving Away 1 Million Refreshers Today. The Real Story Is How It Told Fans

03.08.2026 10

Inc.com

Annabel Burba

The Category Starbucks Once Neglected Is Now One of Its Biggest Growth Engines

30.07.2026 10

Inc.com

Annabel Burba

A Store Put Up a Controversial ‘No Influencers’ Sign. This Influencer-Turned-Founder Just Fired Back

29.07.2026 9

Inc.com

Annabel Burba

Lionel Messi’s Hydration Startup Looked Unstoppable. Then 1 Lawsuit Changed Everything

Lionel Messi’s Hydration Startup Looked Unstoppable. Then 1 Lawsuit Changed Everything Más seemed destined for success—but it shut down before...

29.07.2026 10

Inc.com

Annabel Burba

Gap Is Bringing Back Its Beloved ’90s Fragrances. Millennials Are Losing Their Minds

Gap Is Bringing Back Its Beloved ’90s Fragrances. Millennials Are Losing Their Minds ‘Best news ever!’ one customer wrote on Instagram. BY...

27.07.2026 10

Inc.com

Annabel Burba

Meta Just Launched a New App That Makes It Easier to Run a Facebook Marketplace Side Hustle

24.07.2026 10

Inc.com

Annabel Burba

Gymshark Built a Billion-Dollar Brand on Influencers. Now That Strategy Is at the Center of a Potential Class Action Lawsuit

23.07.2026 10

Inc.com

Annabel Burba

He Bought a Domain Name on a Hunch. Now His Customers Include Adidas and Red Bull

22.07.2026 10

Inc.com

Annabel Burba

This Startup Turned Its Lawsuit Into a Full-Blown Marketing Campaign—and Won Over 50K Supporters

19.07.2026 10

Inc.com

Annabel Burba

Gap’s Hailey Bieber Jean Collab Sold Out in Minutes, Leaving Some Fans Frustrated

Gap’s Hailey Bieber Jean Collab Sold Out in Minutes, Leaving Some Fans Frustrated Even customers who set alarms for the drop couldn’t snag a pair....

17.07.2026 10

Inc.com

Annabel Burba

Beehiiv’s New Community Play Could Turn Small Newsletters Into $72K Side Hustles

16.07.2026 9

Inc.com

Annabel Burba

eBay Commented on a Creator’s Post. Then He Sent the Company a $3,120 Invoice

10.07.2026 10

Inc.com

Annabel Burba

Lemonade’s Latest Ad Campaign Trades Billboards for Spray Paint. The Internet Is Divided on the ‘Absurd’ Result

Lemonade’s Latest Ad Campaign Trades Billboards for Spray Paint. The Internet Is Divided on the ‘Absurd’ Result Shai Wininger, Lemonade’s...

08.07.2026 10

Inc.com

Annabel Burba

Gap Just Launched A New Nostalgic Collection. Some Customers Consider It ‘Dystopian’

Gap Just Launched a New Nostalgic Collection. Some Customers Consider It ‘Dystopian’ The internet is divided over the way Gap reimagined a beloved...

01.07.2026 20

Inc.com

Annabel Burba

Budweiser Is Giving Out Free Beer to Celebrate America 250—Here’s How to Get It

Budweiser Is Giving Out Free Beer to Celebrate America 250—Here’s How to Get It The 150-year-old beer brand’s tab is open this July 4. BY...

29.06.2026 10

Inc.com

Annabel Burba

An REI Ad Went Viral for All the Wrong Reasons. The Company Says Meta AI Is Responsible

An REI Ad Went Viral for All the Wrong Reasons. The Company Says Meta AI Is Responsible The retailer apologized and said, “This does not align with...

26.06.2026 10

Inc.com

Annabel Burba

After the World Cup Sparked a Ranch Craze, Kraft Went Viral. Hidden Valley Is Playing the Long Game

After the World Cup Sparked a Ranch Craze, Kraft Went Viral. Hidden Valley Is Playing the Long Game One brand already kicked off an initiative to send...

23.06.2026 20

Inc.com

Annabel Burba

How This Founder Took Her Creator Economy Startup From a Google Doc to 8-Figures in Revenue

22.06.2026 30

Inc.com

Annabel Burba

The World Cup Is Here—and So Is a Flood of Limited-Edition Merch

10.06.2026 10

Inc.com

Annabel Burba

Royal Flush: How Dude Wipes Reached $1 Billion in Lifetime Sales With Newsjacking and Toilet Humor

10.06.2026 20

Inc.com

Annabel Burba

TikTok Is Turning Tennis Into a Gen-Z Spectator Sport

TikTok Is Turning Tennis Into a Gen-Z Spectator Sport Tennis content on the platform surged by 25 percent in 2025. BY ANNABEL BURBA, EDITORIAL...

09.06.2026 20

Inc.com

Annabel Burba

Delta Just Gave Knicks Fans the Ultimate NBA Finals Trip, and It’s a Marketing Masterclass

Delta Just Gave Knicks Fans the Ultimate NBA Finals Trip, and It’s a Marketing Masterclass The airline and the New York City team are both...

04.06.2026 20

Inc.com

Annabel Burba

The Strategy Behind Mejuri’s Fastest-Selling Launch: Personalization at a Friendly Price

04.06.2026 10

Inc.com

Annabel Burba

M&M’s Is Partnering With ‘Love Island’ to Launch a Limited-Edition Candy Product

M&M’s Is Partnering With ‘Love Island’ to Launch a Limited-Edition Candy Product The Mars brand is encouraging reality TV fans to play with...

29.05.2026 20

Inc.com

Annabel Burba

Alix Earle-Backed Cocktail SipMargs Just Secured a Major Partnership With Sazerac

14.05.2026 20

Inc.com

Annabel Burba

Dua Lipa Files $15 Million Lawsuit Against Samsung After Spotting Her Image on Its TV Packaging

Dua Lipa Files $15 Million Lawsuit Against Samsung After Spotting Her Image on Its TV Packaging The pop star’s complaint accuses Samsung of...

11.05.2026 20

Inc.com

Annabel Burba

The Exact Hire That Took This Creator From Burned Out to $30,000 Months

11.05.2026 20

Inc.com

Annabel Burba

Brands Are Ditching the Algorithm for the Group Chat

08.05.2026 30

Inc.com

Annabel Burba

Marketers Are Spending Billions on Influencers—but Overlooking Their Most Engaged Audience

29.04.2026 20

Inc.com

Annabel Burba

Nike Spent Millions Chasing a Sub‑2‑Hour Marathon. Adidas Just Got There First

27.04.2026 20

Inc.com

Annabel Burba

He Built a Luxury Perfume Brand by Making a Short Film for Each Launch. It’s Sold Out Every Drop for 7 Years Straight

26.04.2026 40

Inc.com

Annabel Burba

Alex Cooper’s Media Company Unwell Is Under Scrutiny After Allegations of a Toxic Work Culture

Alex Cooper’s Media Company Unwell Is Under Scrutiny After Allegations of a Toxic Work Culture Anonymous sources reportedly said co-CEO Matt Kaplan...

21.04.2026 30

Inc.com

Annabel Burba

Why the Most Viral Brand Posts All Have 1 Thing in Common (It’s Not the Algorithm)

21.04.2026 50

Inc.com

Annabel Burba

PepsiCo Is Overhauling Gatorade to Stay Competitive in a Newly Crowded Market

PepsiCo Is Overhauling Gatorade to Stay Competitive in a Newly Crowded Market The brand is undergoing its biggest reinvention in 60 years. BY ANNABEL...

17.04.2026 60

Inc.com

Annabel Burba

The Surprising Trick Corporate Natalie Used to Kickstart Her Career as a Content Creator

14.04.2026 30

Inc.com

Annabel Burba

A Jar of Nutella Went to Space. The Brand’s Response Is a Stellar Marketing Lesson

08.04.2026 30

Inc.com

Annabel Burba

The $50 Yoshi Popcorn Bucket Is Helping Movie Theaters Rake In Millions

The $50 Yoshi Popcorn Bucket Is Helping Movie Theaters Rake In Millions Collectible popcorn buckets are driving record merchandise sales for chains...

07.04.2026 20

Inc.com

Annabel Burba

These Marketing Leaders Were Asked How They’d Spend an Extra $1 Million—and Their Answers Reveal Where Social Is Headed

06.04.2026 50

Inc.com

Annabel Burba

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories The social media giant is reportedly experimenting with new...

31.03.2026 20

Inc.com

Annabel Burba

This Pretzel Startup Turned a Viral TikTok Moment Into Months’ Worth of Sales—in Just Three Days

27.03.2026 20

Inc.com

Annabel Burba

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

27.03.2026 30

Inc.com

Annabel Burba