Poppi’s Founder Got Thousands of Job Applicants From 1 Short Video. The Hack Is Helping Her Hire—and Save Money

Allison Ellsworth sold Poppi for nearly $2 billion last year. Now she’s mining TikTok and Instagram to recruit for her next act.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Allison Ellsworth. Illustration: Inc.; Photos: Getty Images; Adobe Stock

A few weeks ago, Allison Ellsworth posted a video announcing that she and her husband were hiring for their new CPG company. “Do you want to build the next billion-dollar brand with me and Stephen?” she asked her more than 165,000 TikTok and Instagram........

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