He Bought a Domain Name on a Hunch. Now His Customers Include Adidas and Red Bull

Sam Kelly co-founded Tiny Zaps after spotting a freckle-sized gap in the tattoo market. It’s a hit with brands.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Sam Kelly and Bruno Levy. Illustration: Inc.; Photos: Courtesy company; Adobe Stock

Sam Kelly was sitting on his couch, flipping through a book full of tiny tattoo designs in 2021 when he had a eureka moment. As the self-described “tattoo sherpa” of his friend group, he knew that small, simple designs were trending. But to get one, Kelly says, you had to either go to an expensive private studio or a street shop with “intimidating biker........

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