Dunkin’ Is Giving Away 1 Million Refreshers Today. The Real Story Is How It Told Fans

The doughnut chain seems to be going all in on a specific marketing channel.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc; Photo: Dunkin’

Dunkin’ is holding a major giveaway today—and the way it announced the news says a lot about the future of brand marketing.

On Friday, the doughnut chain sent out a not-so-cryptic message through an Instagram feature called broadcast channels that allows content creators and brands to create groups their followers can join. “Between me and you, we might just be giving away 1 million free refreshers on Monday, August 3rd,”........

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