Royal Flush: How Dude Wipes Reached $1 Billion in Lifetime Sales With ‘Newsjacking’ and Toilet Humor

The flushable wipes brand exclusively shares how it spends its $50 million marketing budget today.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Dude Wipes co-founders Sean Riley, Ryan Meegan, and Jeff Klimkowski. Illustration: Inc; Photo: Dude Wipes

Bathroom humor comes in no short supply at Dude Wipes. That’s where the flushable wipes brand was conceived, after all.

Sean Riley, Ryan Meegan, Brian Wilkin, and Jeff Klimkowski founded Dude Wipes in 2011 while living together in Chicago after Riley, who now........

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