M&M’s Is Partnering With ‘Love Island’ to Launch a Limited-Edition Candy Product

The Mars brand is encouraging reality TV fans to play with their food.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Photo: Courtesy Mars, Inc.

Love Island USA is about to get a whole lot sweeter. M&M’s just announced it’s launching limited-edition gamified snack packs for the debut of the reality dating show’s eighth season.

M&M’s upcoming Love Island campaign centers around $15.99 “play along packs” which will contain a 10-ounce bag of M&M’s printed with popular phrases from the show like “pull for a chat” and “bombshell arrives”........

© Inc.com