Her Plant-Based Seafood Brand Was About to Run Out of Money. Then She Went Viral on TikTok

Zoya Biglary founder and content creator just sold Fysh Foods for an undisclosed amount.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Zoya Biglary. Illustration: Inc.; Photos: Courtesy Fysh Foods

Most content creators launch a business after building their following online. Zoya Biglary did things the other way around.

Biglary, 36, founded plant-based seafood brand Fysh Foods after developing an allergy to raw fish in 2020. As a mostly vegetarian eater, she was already familiar with meat substitutes made by companies such as Impossible........

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