Delta Just Gave Knicks Fans the Ultimate NBA Finals Trip, and It’s a Marketing Masterclass

The airline and the New York City team are both celebrating a major win.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Last night, the Knicks won the first game of the NBA finals, beating the Spurs 105 to 95. Hordes of New Yorkers flocked to San Antonio, Texas for the event, with many paying upwards of $800 per ticket plus plane fare, according to the New York Times. A few lucky Knicks fans, however, seemed to attend free of charge thanks to Delta, the team’s official airline partner.

Delta treated a select number of New Yorkers to a........

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