Gap’s Hailey Bieber Jean Collab Sold Out in Minutes, Leaving Some Fans Frustrated

Even customers who set alarms for the drop couldn’t snag a pair.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc.; Photos: Courtesy GAP

The Hailey Bieber effect strikes again. Yesterday, Gap launched a ’90s-inspired denim line created in collaboration with the Rhode founder. It sold out in minutes, according to customers, leaving some frustrated.

Gap used online teasers to drum up hype. On Monday, the clothing brand hinted at its collaboration with Bieber by posting a video on........

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