An REI Ad Went Viral for All the Wrong Reasons. The Company Says Meta AI Is Responsible

The retailer apologized and said, “This does not align with our values.”

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

REI customers were surprised to see the outdoor gear and clothing retailer start advertising a bike that appeared to have not one, but two sets of handlebars last week.

“The more you zoom in the worse it gets,” one Reddit user wrote in a thread about the ad, pointing out several more inaccuracies, including the placement of the bike’s brakes, frame decals, and chain. “It’s like one of those ‘Find What’s Wrong With........

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