Gymshark Built a Billion-Dollar Brand on Influencers. Now That Strategy Is at the Center of a Potential Class Action Lawsuit

The suit follows similar legal action against Revolve and Alo Yoga.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Gymshark could face a class action lawsuit that alleges it failed to disclose influencer partnerships on social media. 

Ben Francis founded the U.K.-based brand in 2012 as a 19-year-old college student after spotting an opportunity to create better-fitting activewear for his local gym community. Gymshark skyrocketed into the zeitgeist thanks to Francis’ savvy strategy of sending free products to popular fitness YouTubers. It became a unicorn in 2020.

Filed by Florida resident........

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