This Startup Turned Its Lawsuit Into a Full-Blown Marketing Campaign—and Won Over 50K Supporters

The legal battle pits fast-growing startup Caraway Home against legacy cookware giants. It’s not over yet.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Caraway Home is offering $100,000 to one lucky customer who replaces their cookware with its products. It’s the latest shot the seven-year-old home goods startup has taken at what its founder and CEO Jordan Nathan calls “Big Cookware” after getting sued by two conglomerates in the industry, Groupe SEB and Meyer, earlier this year.

Groupe SEB and Meyer—the makers of T-Fal, All-Clad, Farberware,........

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