The Strategy Behind Mejuri’s Fastest-Selling Launch: Personalization at a Friendly Price

Founder and CEO Noura Sakkijha says she knew it would be a success because of the look in her team’s eyes.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Mejuri founder and CEO Noura Sakkijha. Photos: Courtesy Mejuri; Adobe Stock

Nicole Ghosn, Mejuri’s senior director of jewelry design, was visiting one of the Toronto, Canada-based jewelry brand’s stores in early 2024 when she had a realization.

Ring stacking—wearing multiple different bands on the same finger or at the same time—has always been a part of Mejuri’s identity, according to Ghosn. But many of the brand’s rings, she........

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