TikTok Is Turning Tennis Into a Gen-Z Spectator Sport

Tennis content on the platform surged by 25 percent in 2025.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc.; Photos: Getty Images; Adobe Stock

As the NBA finals heat up and World Cup anticipation reaches a global fever pitch, TikTok has its sights set on another sport: tennis.

The social media platform just announced that it’s expanding a partnership it forged with the Association of Tennis Professionals (ATP), which serves as the governing body for men’s professional tennis, last year. 

As part of this........

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