They Filled the New York City Subway With Fake Tech Ads. Their Real Goal Is to Get People Offline

Harris Alterman and Dave Ross take Inc. behind the scenes of their satirical subway ad project.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc; Photo: Adobe Stock, Harris Alterman and Dave Ross

In June, two comedians, Harris Alterman and Dave Ross, recorded themselves hanging up banners at New York City subway stops that displayed fake tech ads.

Their mockups paired copy such as, “Ziplink is now Froggle,” “We put the Q in QR1777,” “What if Texas was upside-down?”........

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