This Bedding Brand Hit $100 Million in 9 Months. Now Its Founders Are Chasing $1 Billion

Chad Keller and Jay Yue break down their self-funded, profitable company Mellow Sleep’s growth.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Chad Keller and Jay Yue. Photos: Courtesy Mellow Sleep; Adobe Stock

Like many entrepreneurs, Chad Keller is obsessed with longevity and bio-hacking. So he knows exactly how important it is to get good sleep.

After selling his custom wood products business WUDN in 2017 and subsequently founding several marketing firms, he realized there were plenty of e-commerce brands selling supplements, food and beverage products, and technology that purports to help people........

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