Why Chipotle Is Betting on This 16-Year-Old Founder to Reach Gen-Alpha—and Their Families

The chain just launched a partnership with Salish Matter, who makes YouTube videos for an audience of 37.6 million and runs a teen skincare brand.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

What better way to connect with Gen Alpha than partnering with one of the cohort’s biggest social media stars?

Chipotle just launched a collaboration with Salish Matter, a teenage content creator and entrepreneur who makes YouTube videos with her father for an audience of more than 37.6 million........

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