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Jason Aten

Jason Aten

Inc.com

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Claude Code Just Solved My Biggest Productivity Problem

Claude Code Just Solved My Biggest Productivity Problem

Claude Code Just Solved My Biggest Productivity Problem I built an app and released it on the Mac App Store, using Claude Code to turn my idea into...

friday 2

Inc.com

Jason Aten

Apple Support Finally Called Me Back. Then I Sat on Hold for 2 Hours

Apple Support Finally Called Me Back. Then I Sat on Hold for 2 Hours

Apple Support Finally Called Me Back. Then I Sat on Hold for 2 Hours Companies send a message based on the way they handle customer problems. EXPERT...

07.05.2026 10

Inc.com

Jason Aten

Starbucks Quietly Rolled Out a Feature Only For Its Most Valuable Customers

Starbucks Quietly Rolled Out a Feature Only For Its Most Valuable Customers
04.05.2026 7

Inc.com

Jason Aten

What the MacBook Neo’s Runaway Success Tells Us About Apple’s New CEO

28.04.2026 4

Inc.com

Jason Aten

Every Notes App I’ve Tried Gets This One Thing Wrong

Every Notes App I’ve Tried Gets This One Thing Wrong Note-taking isn’t really about capturing and storing notes; it’s about what happens next....

23.04.2026 4

Inc.com

Jason Aten

Tim Cook’s Farewell Letter Just Revealed His Most Important Leadership Habit

21.04.2026 4

Inc.com

Jason Aten

Tim Cook Is Stepping Down as Apple’s CEO. He’s Keeping the Most Important Job–For Now

Tim Cook Is Stepping Down as Apple’s CEO. He’s Keeping the Most Important Job–For Now Cook is stepping down after 15 years, but he’ll continue...

21.04.2026 10

Inc.com

Jason Aten

DoorDash’s White House Stunt Backfired. Then Its PR Guy Made Everything Worse

DoorDash’s White House Stunt Backfired. Then Its PR Guy Made Everything Worse Doordash’s PR person forgot the most important rule of dealing with...

15.04.2026 4

Inc.com

Jason Aten

Shake Shack Just Announced Its Loyalty Program. It’s a Very Bad Sign

Shake Shack Just Announced Its Loyalty Program. It’s a Very Bad Sign The company wants to keep customers engaged through technology, but it betrays...

13.04.2026 10

Inc.com

Jason Aten

Rory McIlroy Blew a 6-Shot Lead at the Masters. His Comeback Win Is a Lesson in Emotional Intelligence

12.04.2026 4

Inc.com

Jason Aten

Amazon Just Sent Its Most Loyal Kindle Customers the Worst Thank-You Note of All Time

Amazon Just Sent Its Most Loyal Kindle Customers the Worst Thank-You Note of All Time The company is cutting off its oldest Kindle models starting...

09.04.2026 20

Inc.com

Jason Aten

Apple Fixed a $400 Pricing Mistake With a 4-Sentence Email. It’s a Lesson for Every Brand

03.04.2026 10

Inc.com

Jason Aten

Apple Just Turned 50. Its Greatest Innovation Has Always Been Version 2

01.04.2026 7

Inc.com

Jason Aten

Why the 48-Hour Rule Is Melinda French Gates’s Most Important Leadership Tool

30.03.2026 9

Inc.com

Jason Aten

Flighty Just Solved the Worst Thing About Travel in the Smartest Way I’ve Seen Yet

27.03.2026 6

Inc.com

Jason Aten

A California Jury Just Said What People Already Thought About Instagram and YouTube

26.03.2026 9

Inc.com

Jason Aten

Sony Is Finally Killing the EV No One Ever Thought They’d Actually Ship

26.03.2026 20

Inc.com

Jason Aten

Apple Maps Is Getting Ads. It’s Apple’s Riskiest Bet Yet

24.03.2026 10

Inc.com

Jason Aten

With the MacBook Neo, Apple Made the Perfect AI Computer

23.03.2026 10

Inc.com

Jason Aten

Warren Buffett Defends the ‘Giving Pledge’ Against Peter Thiel

22.03.2026 10

Inc.com

Jason Aten

Walmart Is Putting Digital Labels that Change Prices Instantly on Every Store Shelf in America

22.03.2026 10

Inc.com

Jason Aten

Tim Cook Just Called Apple’s Customers Crazy

18.03.2026 10

Inc.com

Jason Aten

With 1 AI Feature No One Asked For, Grammarly Burned Its Brand

12.03.2026 10

Inc.com

Jason Aten

Starbucks Botched the Rollout of Its Rewards Program and Made Everyone Mad

Starbucks Botched the Rollout of Its Rewards Program and Made Everyone Mad Starbucks launched an improved loyalty program, but the ghost of its former...

11.03.2026 10

Inc.com

Jason Aten

Review: The MacBook Neo Is the Perfect Set of Compromises

Review: The MacBook Neo Is the Perfect Set of Compromises To make a Mac under $600, Apple made a series of very specific choices. EXPERT OPINION BY...

10.03.2026 9

Inc.com

Jason Aten

Tim Cook Says Apple Meetings Are Full of Arguments. That’s the Point

09.03.2026 10

Inc.com

Jason Aten

The MacBook Neo May Be Apple’s Most Consequential New Product in a Decade

The MacBook Neo May Be Apple’s Most Consequential New Product in a Decade For the first time since the 11-inch MacBook Air, Apple has an affordable...

04.03.2026 10

Inc.com

Jason Aten

Everyone Expected Apple to Raise Prices on Its New Macs. What It Did Instead Was Much Smarter

Everyone Expected Apple to Raise Prices on Its New Macs. What It Did Instead Was Much Smarter With AI chips consuming the current supply of memory,...

04.03.2026 40

Inc.com

Jason Aten