Apple’s New Upgrade Program Solves Apple’s Problem, Not Yours

Apple’s latest plan to get you to upgrade more often seems like a great deal–until you do the math.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

General view of Apple retailer store logo is seen at Nanjing East road, Shanghai in China on July 30.2026 (Photo by Ying Tang/NurPhoto via Getty Images)

Apple is right now, and has been for most of the past decade, the most valuable company in the world. That’s largely due to the fact that the iPhone is the single most........

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