Apple Support Finally Called Me Back. Then I Sat on Hold for 2 Hours

Companies send a message based on the way they handle customer problems.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

AUSTIN, TEXAS – APRIL 30: The Apple logo is seen at an Apple store in the Barton Creek Square mall on April 30, 2026 in Austin, Texas. Apple Inc. reported fiscal second-quarter 2026 revenue of $111.2 billion, marking a 17% increase year over year. (Photo by Brandon Bell/Getty Images)

In the amount of time I’ve been waiting on hold for Apple Support, I washed all the dishes that had piled up in our sink since our dishwasher broke, mowed my lawn, listened to most of an episode of ATP (not a brief listen), and wrote most of this article. It’s not that I’m a world-class multitasker. It’s just that you can get a lot done when you’re on hold for more than 2 hours waiting to talk........

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