With Just 9 Words, Tim Cook’s Farewell Email Taught a Lesson for Every Leader

The Cook era is over. His last note to employees is a revealing look at what he cared about most.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

Apple CEO Tim Cook attends the premiere of Apple TV’s “Ted Lasso” season 4 at the Academy Museum of Motion Pictures in Los Angeles, California on July 27, 2026. (Photo by VALERIE MACON / AFP)

Yesterday was the end of what is arguably the most successful tenure of a modern CEO. Tim Cook, who served as CEO at Apple for 15 years, stepped down from his role on Monday, passing the baton to John Ternus, a 25-year veteran who most recently served as SVP of hardware engineering. Cook will........

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