Apple Just Turned 50. Its Greatest Innovation Has Always Been Version 2

As Apple celebrates its 50th birthday, it’s useful to remember the thing that has most defined the company over half a century.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

10 July 2025, USA, New York: The Apple logo, taken at the Apple Store on 5th Avenue in Manhattan. Photo: Sven Hoppe/dpa (Photo by Sven Hoppe/picture alliance via Getty Images)

Apple was founded 50 years ago, on April 1, 1976. Today, the company is worth more than $3 trillion, has sold billions of devices, and is widely considered the greatest product company in history. That reputation is certainly........

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