Tim Cook’s Farewell Letter Just Revealed His Most Important Leadership Habit

Cook’s retirement announcement explains how he stays connected to customers.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

Tim Cook, chief executive officer of Apple Inc., center, greets customers during the first day of in-store sales of Apple’s latest products at Apple’s Fifth Avenue store in New York, US, on Friday, Sept. 18, 2025. The new iPhone 17 is seen as the most significant upgrade Apple has brought to its iPhone lineup in years, with a refreshed design and souped-up camera system. Photographer: Kena Betancur/Bloomberg

Tim Cook has been CEO at Apple for 15 years. The company has grown in extraordinary ways over that time. It........

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