Shake Shack Just Announced Its Loyalty Program. It’s a Very Bad Sign

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

Shake Shack fast food restaurant, Madison Square Park, New York City, New York, USA

I suppose, on a long-enough time scale, every business comes to the conclusion that the thing it needs most is a customer loyalty program. On the one........

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