Walmart Is Putting Digital Labels that Change Prices Instantly on Every Store Shelf in America

Walmart’s ‘digital shelf labels’ are controversial not because of what they are, but because of what they enable.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

A customer walks down an aisle displaying bottles of laundry detergent for sale at a Walmart Inc. store in Secaucus, New Jersey, U.S., on Wednesday, May 16, 2018. Walmart is scheduled to release earnings figures on May 17. Photographer: Timothy Fadek/Bloomberg

Walmart just announced it will roll out digital shelf labels (DSLs) to all of its U.S. stores by the end of 2026. These labels, which are........

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