The Most Important Thing Apple Got Right with Siri AI

It turns out Apple could make Siri good. More importantly, it kept its promise.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

Apple CEO Tim Cook speaks at his final Apple Worldwide Developers Conference (WWDC) at Apple Park in Cupertino, California, on June 8, 2026. (Photo by Josh Edelson / AFP)

For two years, Apple has had a very real problem. The story of the company and its AI efforts has been basically that Apple was hopelessly behind. Ever since it rolled out Apple Intelligence at WWDC in 2024, the narrative has been that the company made big promises, but........

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