Steve Jobs Was Wrong About the Apple Store. Why He Changed His Mind

A new book from the creator of the Apple Store explains how he convinced Jobs he was trying to solve the wrong problem.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

Like most people, I never met Steve Jobs. My perception of him is based on watching dozens of keynotes and following the company for a decade and a half before he passed away. To most of us, the thing Jobs was most famous for was having........

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