Starbucks Quietly Rolled Out a Feature Only For Its Most Valuable Customers

Reserve tier members can order their own physical Starbucks card.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

In March, Starbucks overhauled its loyalty program for the first time in years — replacing a flat points structure with a three-tier system built around Green, Gold, and Reserve status levels. The idea is straightforward: the more you spend, the more the program gives back, with each tier unlocking a progressively better set of perks, earn rates, and experiences.

It’s a meaningful departure from a program that had spent years treating a daily customer and an........

© Inc.com