What the MacBook Neo’s Runaway Success Tells Us About Apple’s New CEO

Apple’s newest product is a good sign for the company’s future under John Ternus.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

MacBook Neo laptop computers during an Apple event in New York, US, on Wednesday, March 4, 2026. Apple Inc. rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers. Photographer: Adam Gray/Bloomberg

Without question, the MacBook Neo is the most compromised Mac Apple has ever shipped. I don’t mean that it’s bad—in fact, I’ve said before that I think it might be the most important product........

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