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Jeff Beer

Jeff Beer

Fast Company

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The brand tightrope of the summer: How to make a patriotic sales pitch for America250 that won’t make anyone mad

Brands are gearing up for America’s 250th birthday celebration. But invoking an all-inclusive patriotism that doesn’t alienate anyone in 2026 is a...

yesterday 10

Fast Company

Jeff Beer

Brands vs. bots: CMOs, ad agencies tell all about what they’ve learned marketing to our new AI overlords

GEO, AIEO, LLM search: How big brands are navigating the hype-infested world of getting noticed by ChatGPT, Claude, and Gemini—and winning.

thursday 3

Fast Company

Jeff Beer

Liquid Death and Pit Viper just released new sunglasses. But they’re for after you die

Now you can (maybe) look like a cool outfielder even in death.

08.04.2026 5

Fast Company

Jeff Beer

How Delta turned TSA chaos into a brand advantage

Suspending VIP services for members of Congress is a good first step to separate Delta from its customers’ airport nightmares.

27.03.2026 9

Fast Company

Jeff Beer

John Florence’s new surf series is a peek into his brand ambitions

A new six-part video series with Yeti shows the three-time world champ’s life away from contests, and the potential for his namesake outdoors brand.

26.03.2026 10

Fast Company

Jeff Beer

The most innovative advertising and marketing companies of 2026

Why Adidas, Billie, FCB, and State Farm are among the most innovative ad and marketing companies of 2026.

24.03.2026 5

Fast Company

Jeff Beer

Inside Alex Cooper’s next move: Building a creative agency that lends the Call Her Daddy voice to the biggest brands

Alex Cooper has the ear of 10 million people. Can her new agency brands to them without breaking the spell?

17.03.2026 30

Fast Company

Jeff Beer

Tecovas is investing in vibes with ‘Love Letter to Texas’

The Austin boot company’s new ad successfully masquerades as a new short film from director Jeff Nichols.

16.03.2026 30

Fast Company

Jeff Beer

Sonos has a plan to make you love its speaker system again

After a rough couple of years, Sonos is on a mission to earn back trust. CEO Tom Conrad and CMO Colleen DeCourcy tell Fast Company how they’re...

10.03.2026 10

Fast Company

Jeff Beer

Marketers! Now is the time to apply for 2026 Brands That Matter

Apply before the end of the day on March 13 to get the Super Early rate.

09.03.2026 10

Fast Company

Jeff Beer

McDonald’s knew what it was doing all along with this week’s ‘Burgergate’

The last, best, and only story you need to read about the McDonald’s CEO burger bite that was heard ’round the world.

06.03.2026 9

Fast Company

Jeff Beer

How Taco Bell is becoming the Apple of fast food

With its third annual Live Mas LIVE, Taco Bell is turning its ‘product launch’ event into full-on variety show hosted by Vince Staples. Its an...

03.03.2026 9

Fast Company

Jeff Beer

Liquid Death just upped the ante on its collab strategy

A new brand collab with Spotify led to a $495 limited edition Bluetooth speaker urn for your ashes. Because sure, why not?

27.02.2026 10

Fast Company

Jeff Beer

Burger King wants you to call its president to complain. No, really

Burger King has a new hotline that gives customers direct access to president Tom Curtis. In our Suspicion Economy, where everything’s a joke or a...

21.02.2026 90

Fast Company

Jeff Beer

This new REI short film might inspire you to run, but it will definitely make you cry

‘The Life We Have’ tells the incredible story of a man living with Stage 4 cancer for more than two decades.

18.02.2026 30

Fast Company

Jeff Beer

These brands wrote a new playbook for Super Bowl ads, and it’s working

09.02.2026 10

Fast Company

Jeff Beer

The 5 best Super Bowl commercials of 2026

09.02.2026 20

Fast Company

Jeff Beer

The new cola wars are upon us—but this time it’s the battle of AI

07.02.2026 10

Fast Company

Jeff Beer

You’re definitely going to watch Rocket’s Super Bowl ad. The company made sure of it

06.02.2026 20

Fast Company

Jeff Beer

These 5 brands are winning the Super Bowl pregame push

05.02.2026 20

Fast Company

Jeff Beer

Exclusive: Inside OpenAI’s Super Bowl ad playbook

05.02.2026 10

Fast Company

Jeff Beer

Inside Apple’s Bad Bunny Super Bowl halftime show strategy

31.01.2026 10

Fast Company

Jeff Beer

Why Sabrina Carpenter is eating Pringles at the Super Bowl

30.01.2026 10

Fast Company

Jeff Beer

New Balance’s secret to winning? Think like a challenger

21.01.2026 20

Fast Company

Jeff Beer

Fanatics goes all-in on entertainment

13.01.2026 20

Fast Company

Jeff Beer

Branded entertainment will just be entertainment in 2026

10.01.2026 60

Fast Company

Jeff Beer

These were the best ads of 2025

22.12.2025 30

Fast Company

Jeff Beer

5 top CMOs dish on 2025, how they’re preparing for 2026

20.12.2025 10

Fast Company

Jeff Beer

AI advertising slop is on the rise. The cure? The STFU brand strategy

13.12.2025 40

Fast Company

Jeff Beer

How Levi’s sells Americana to the world

09.12.2025 10

Fast Company

Jeff Beer

The ‘Mad Men’ are dead! Long live the new advertising lions!

06.12.2025 10

Fast Company

Jeff Beer

Visa’s next World Cup move: Soccer-themed art

04.12.2025 10

Fast Company

Jeff Beer

Grab your keys and some tissues. Chevrolet’s new holiday ad is a tearjerker

27.11.2025 10

Fast Company

Jeff Beer

The Pop-Tarts mascots are about to die again—from trying too hard

22.11.2025 20

Fast Company

Jeff Beer

The secret recipe behind Pop Mart, Mixue, Din Tai Fung’s success

18.11.2025 20

Fast Company

Jeff Beer

Yeti just did the unthinkable: Hire an ad agency

15.11.2025 20

Fast Company

Jeff Beer

OpenAI wants your brand mascot on Sora. What could possibly go wrong?

08.11.2025 10

Fast Company

Jeff Beer

How the University of North Carolina at Chapel Hill is building a modern brand

07.11.2025 10

Fast Company

Jeff Beer

Inside Netflix’s big deal with AB InBev

06.11.2025 10

Fast Company

Jeff Beer

State Farm’s secret to making a boring company ‘break through’

03.11.2025 10

Fast Company

Jeff Beer

Facebook’s new holiday ad pines for a social platform that’s long gone

02.11.2025 20

Fast Company

Jeff Beer

Heineken knows people like beer better than AI

21.10.2025 30

Fast Company

Jeff Beer

Ronald Reagan narrates a new anti-tariff ad from Canada

16.10.2025 10

Fast Company

Jeff Beer

How to make sense of Meta’s growing AI-powered advertising machine

10.10.2025 20

Fast Company

Jeff Beer

Bozoma Saint-John on advertising’s reality TV moment

08.10.2025 10

Fast Company

Jeff Beer

How to replace a legend when your industry faces an existential crisis

02.10.2025 20

Fast Company

Jeff Beer

OpenAI’s first major brand campaign wants to win your heart and mind

28.09.2025 10

Fast Company

Jeff Beer

Why MrBeast would be making a huge mistake launching his own mobile phone service

16.09.2025 20

Fast Company

Jeff Beer

Why the next great sports movie might be created by a brand

09.09.2025 10

Fast Company

Jeff Beer

DoorDash is ready for you to pay attention

08.09.2025 10

Fast Company

Jeff Beer