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OpenAI wants your brand mascot on Sora. What could possibly go wrong?

previous day 10

Jeff Beer

How the University of North Carolina at Chapel Hill is building a modern brand

Jeff Beer

Inside Netflix’s big deal with AB InBev

Jeff Beer

State Farm’s secret to making a boring company ‘break through’

03.11.2025 10

Jeff Beer

Facebook’s new holiday ad pines for a social platform that’s long gone

Jeff Beer

Heineken knows people like beer better than AI

21.10.2025 10

Jeff Beer

Ronald Reagan narrates a new anti-tariff ad from Canada

Jeff Beer

How to make sense of Meta’s growing AI-powered advertising machine

10.10.2025 10

Jeff Beer

Bozoma Saint-John on advertising’s reality TV moment

Jeff Beer

How to replace a legend when your industry faces an existential crisis

02.10.2025 10

Jeff Beer

OpenAI’s first major brand campaign wants to win your heart and mind

Jeff Beer

Why MrBeast would be making a huge mistake launching his own mobile phone service

16.09.2025 10

Jeff Beer

Why the next great sports movie might be created by a brand

Jeff Beer

DoorDash is ready for you to pay attention

Jeff Beer

Why LeBron James is hosting a new show for the employment brand Indeed

Jeff Beer

Nike has a new slogan, and it’s coming for Gen Z’s cringe culture

04.09.2025 10

Jeff Beer

NFL star Josh Allen is rewriting the ambassador playbook

Jeff Beer

Sportswear brands are turning feats of athleticism into branded content, and the race to win is only getting started

Jeff Beer

Energy drinks are booming, and Liquid I.V. wants a piece of the action

Jeff Beer

How Huckberry is building its brand one YouTube show at a time

Jeff Beer

‘Get in now’: Soccer is booming before next year’s U.S. World Cup, and brands want in

11.08.2025 20

Jeff Beer

Inside Netflix’s strategy to make Wednesday an outcast icon

Jeff Beer

Inside World, the first-ever human verification brand

Jeff Beer

How Oreo and Reese’s created the most irresistible snack collab of the year

01.08.2025 20

Jeff Beer

The simple way American Eagle could have avoided the Sydney Sweeney situation

30.07.2025 10

Jeff Beer

How Expensify landed primo placement in Brad Pitt’s blockbuster movie ‘F1’

Jeff Beer

Hilton CMO talks brand swagger, AI — and the pause that refreshed

03.07.2025 10

Jeff Beer

‘Defy what’s expected’: How Apple’s ad agency creates impact

Jeff Beer

Coco Gauff and Emma Grede team up to help small businesses

26.06.2025 20

Jeff Beer

The unsung author of L’Oreal’s iconic ‘because I’m worth it’ tagline finally gets her due

Jeff Beer

Rich Kleiman is building Boardroom into a membership club, and it’s all about legacy

23.06.2025 10

Jeff Beer

‘Lord of the Rings’ director Peter Jackson on the storytelling potential of Colossal Biosciences

Jeff Beer

The new jingle for Sam Altman’s human verification service will get stuck in your very human brain

16.06.2025 10

Jeff Beer

Ram Trucks fires up a near-perfect brand apology ad

12.06.2025 10

Jeff Beer

Is telecom the new tequila? Why the ‘SmartLess’ podcast is launching its own wireless brand

11.06.2025 10

Jeff Beer

Uber is launching a new Creative Studio for brands

09.06.2025 10

Jeff Beer

How Talking Heads fa-fa-fa-fa’d all over NYC to celebrate the band’s 50th anniversary

06.06.2025 10

Jeff Beer

Matty Matheson is dropping a new signature Gozney oven

04.06.2025 20

Jeff Beer

2024 was Apple’s year for advertising—or was it?

Jeff Beer

Liquid Death takes aim at prebiotic sodas with some toilet humor

Jeff Beer

Pinterest just signed its first sports deal ever with the New York Liberty

29.05.2025 10

Jeff Beer

‘You die if you stop moving’: Advertising legend David Droga on his plans for semiretirement

29.05.2025 10

Jeff Beer

On doesn’t want to be the next Nike—and it’s working

Jeff Beer

Hey, at least HBO Max can laugh at itself

Jeff Beer

How the United Airlines brand is managing air traffic turbulence

13.05.2025 10

Jeff Beer

Kraft Heinz knows how to make you to pay attention

10.05.2025 10

Jeff Beer

Why Jimmy Fallon is now in the tortilla chip business

Jeff Beer

WhatsApp’s new Netflix doc on F1 is a master class in turning advertising into entertainment

30.04.2025 10

Jeff Beer

It took Kelly Slater years to design his new $168 surf trunks. Now, they’re the future of his business

Jeff Beer

Liverpool FC just won the Premier League title. Here’s how its brand wins off the field

28.04.2025 10

Jeff Beer