Prices for a 30-second spot during the Super Bowl on NBC this year averaged $8 million. For the privilege of paying that, advertisers are required to spend an additional $8 million to buy ad time on other NBC sports broadcasts and the 2026 Milan Cortina Winter Olympics.

With that much money invested (all before any is spent on actually creating a Super Bowl campaign) brands need to ensure they get your attention. This year, Rocket Mortgage and Redfin are aiming to do that by combining........

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