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Adidas just dropped its best World Cup ad in 20 years

30 0
09.05.2026

Adidas just dropped its best World Cup ad in 20 years

With Timothée Chalamet, Bad Bunny, Lionel Messi, Mohawk David Beckham, and many more, Adidas sets a new standard for World Cup advertising.

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big game in an unexpected place or with unexpected characters.

This could describe Nike’s classic 2002 “Cage” ad, Adidas’s 2006 “José” ad, Nike’s 2014 “Winner........

© Fast Company