09-14-2026INNOVATION BY DESIGN

Tiffany & Co. broke its iconic brand color out of containment to promote ocean conservation

The 1837 Tiffany Blue Conservation campaign by L&C is a winner of Fast Company’s 2026 Innovation by Design Awards.

Tiffany & Co. owns one of the most tightly guarded brand colors in the world. With one campaign, the company broke that iconic blue out of its strict containment—and it paid off. 

Meet the world's most innovative design companies

The campaign, titled “1837 Tiffany Blue Conservation,” was created by the agency L&C in partnership with Pantone. When it launched in March 2025, it was the first time........

© Fast Company