05-14-2026SUBSCRIBER EXCLUSIVE

Tor Myhren speaks! Apple’s marketing man on a decade of shepherding the world’s most sterling brand (exclusive)

Apple’s VP of marketing opens up about 10 years of steering the legendary company’s advertising—what’s changed and what hasn’t, what’s worked and what hasn’t.

[Photo: courtesy Apple]

Tor Myhren is going to kind of hate this article. Because it’s about him, not his entire team. 

Because I want to talk about his shift from agency chief creative officer to leading marketing for the most pristine marketer on the planet, not to mention one of the world’s most valuable companies. 

Because I want to talk about how he’s been doing it for 10 years in an industry where brands change senior marketing executives as frequently as their socks. 

And because I want to start with the worst moment of his decade at Apple.

At the time, Myhren had a singular focus. 

In early 2024, Apple’s VP of marketing communications was sitting with his team, thinking about how they should approach the rollout of the new iPad Pro, Apple’s thinnest and most powerful iPad to date. Myhren, whose job it is to help sell the products of one of the world’s most profitable and beloved........

© Fast Company