Brands vs. bots: CMOs, ad agencies tell all about what they’ve learned marketing to our new AI overlords

GEO, AIEO, LLM search: How big brands are navigating the hype-infested world of getting noticed by ChatGPT, Claude, and Gemini—and winning.

Let’s get one thing straight: I love my 2015 Toyota Sienna minivan. But after a decade of navigating dirty dog paws, diaper changes, puking toddlers, cross-country road trips, dystopian Maritime Canadian winters, and more, it might be time to consider a succession plan. 

So, like reportedly half of American consumers using LLM search today, I recently opened up a chatbot and asked it to help me find a new car. My opening prompt was simple: What is the best vehicle for a family of four, that has to deal with daily commutes, winter weather, all in the $50,000 price range?

According to ChatGPT:

Best overall: Mazda CX-90 Hybrid

Best for reliability and resale: Toyota Highlander Hybrid

Best for commuting and family size: Toyota RAV4 Hybrid / Honda CR-V Hybrid

Best for space and comfort: Toyota Sienna AWD Hybrid (Wouldn’t you know it?)

Top pick: 2026 Toyota RAV4 Hybrid AWD

Plus, four “strong........

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