American Eagle is back with Syd and not sorry about it

American Eagle CMO Craig Brommers tells Fast Company why the brand is doubling down on Sydney Sweeney after last year’s controversial campaign.

[Photo: American Eagle]

“What brand am I wearing?” Sydney Sweeney says, looking into the camera as the shutter snaps, revealing a rotation of summery denim looks. The mood suddenly calms, her eyes close, she takes a deep breath, seagulls call in the background. “Yeah, that one,” she says with a giggle. 

The ad marks the return of one of the most notorious brand partnerships in recent memory, as American Eagle launches a new campaign to hype its denim shorts........

© Fast Company