Tecovas is investing in vibes with ‘Love Letter to Texas’

The Austin boot company’s new ad successfully masquerades as a new short film from director Jeff Nichols.

A new short film premiered at SXSW over the weekend, written and directed by Jeff Nichols (Mud, The Bikeriders) starring Oscar nominee Michael Shannon, Oscar-winning singer/songwriter Ryan Bingham, Hassie Harrison, and narrated by Oscar winner Sissy Spacek. Love Letter to Texas is a 12-minute story of personal reinvention, and a beautiful visual........

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