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New Balance’s secret to winning? Think like a challenger

18 3
21.01.2026

Back on December 15th, Dallas Mavericks rookie Cooper Flagg became the youngest player in NBA history to score more than 40 points in a game. It was also just the third time a teenager had 40 points, five rebounds, and five assists in the league’s 79-year history. 

The only other two players to achieve that last stat line were LeBron James and Kevin Durant. Given that elevated company, and the fact that James, Durant, and about 65% of the NBA........

© Fast Company