John Florence’s new surf series is a peek into his brand ambitions

A new six-part video series with Yeti shows the three-time world champ’s life away from contests, and the potential for his namesake outdoors brand.

[Photos: courtesy Florence]

The most impressive move by three-time world surfing champ John Florence in his new video series isn’t riding a wave; it’s flying across open ocean on a catamaran while holding his puking 1-year-old son over a bucket.

The new six-part series called Vela, directed by Florence and produced with outdoor gear and apparel........

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