Before You Spend a Dollar on Marketing, Steal These 2 Partnership Strategies

One company a cruise line. The other borrowed an artist. Both spent virtually nothing.

EXPERT OPINION BY VICTORIA WATTERS, CO-FOUNDER, DRY ATLAS

The first marketing line item most founders fund is paid social. It feels like the responsible move; you have a product, you need customers, and you put money against the platforms where attention lives. Six months later, you’re paying too much to acquire a customer who buys once and never comes back, and you’re wondering why “build........

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