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Social Media Platform Apologizes to 1990s Rock Band for Making Them Go Viral 30 Years Later

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09.10.2026

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Social Media Platform Apologizes to 1990s Rock Band for Making Them Go Viral 30 Years Later

If you saw a lot more Creed recommendations on your Instagram, the social media giant promises it wasn’t on purpose.

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Does anything truly go viral anymore? Or are we all just subjected to the whims of the algorithm? The dangers of social media have us all trapped within an echo chamber. Consequently, it can be hard to gauge what’s actually popular without going outside. Instagram even admitted this error, amplifying Creed by accident.

In a report from CNN, the social media giant revealed it was responsible for boosting the 1999 hit “Higher”. Whether you wanted it or not, Instagram constantly kept suggesting that you absolutely want to hear the song and it’s the perfect soundtrack for your life. While some argued it was........

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