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Tinder CTO Says Top Engineers Spend $15,000 a Month on A.I. Tokens

With A.I. generating most of its code and increasingly shaping who users see, Tinder is betting heavily on automation to improve dating.

Modern dating is increasingly shaped by A.I. Top dating apps like Tinder, Hinge and Bumble are all experimenting with A.I.-driven features ranging from matching algorithms and A.I. assistants to conversation starters and profile photo selection. Behind the scenes, meanwhile, A.I. coding agents are also changing how the apps themselves are built.

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Over the past year, Tinder, the world’s biggest dating app, has become increasingly A.I.-pilled. “We’re using A.I. in every stage of the dating journey,” Vinay Kuruvila, CTO of Tinder, tells Observer in a video interview. At its parent company, Match Group, he said A.I. costs rose from $1 million a year at the beginning of 2026 to $10 million a year.

While Kuruvila said the company wasn’t “tokenmaxxing,” its push to increase A.I.........

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