Funmi Monet Spent 8 Years Building Trust Before Selling a Single Perfume

The audience came first. The perfume came later.

Funmi Monet. Illustration: Inc.; Photos: Courtesy subject; Adobe Stock

Sephora put Influxious live at 3 a.m. Eastern on July 27. The allocation was gone by 9:10 a.m. Her direct-to-consumer stock, 4,500 units, cleared the next day in under 24 hours. Three weeks in the brand had passed $1.2 million in gross sales — a number........

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