This Beauty Founder Was Sick of Losing Money on Meta Ads. So She Learned to Run Them Herself

MARA Beauty founder Allison McNamara fired her agency, spent a day teaching herself Meta Ads Manager, and nearly doubled her ROAS.

BY CRISTINA MONTEMAYOR, FREELANCE WRITER

MARA Beauty founder Allison McNamara. Illustration: Inc; Photo: Adobe Stock, MARA Beauty

Allison McNamara had hired four different Meta ad agencies since founding MARA Beauty, her algae-based skincare line, in 2018. There was the boutique shop that led growth during the pandemic e-commerce boom, followed by a brief contract with a solo independent........

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