Natural Cycles Keeps Finding New Ways to Work With Wearables That People Already Own

Natural Cycles and Whoop recently teamed up. It’s all part of a savvy strategy.

Illustration: Inc; Photo: Natural Cycles

The NC° Band is a slim purple wearable from Natural Cycles, worn only during sleep, that measures skin temperature overnight and hands the data to the company’s app in the morning. My wife has been wearing one for the past few months, and her positive verdict so far centers on how accurate it is.

An equally important metric is the company’s impressive distribution. On August 4, Whoop announced that members with its current bands can share overnight skin temperature with the Natural Cycles app and that eligible new Natural Cycles users get a year of the subscription bundled into their Whoop membership. It was the fifth time in four years that........

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