Boll & Branch mastered ethical cotton. Now it’s taking on cashmere

Partnering with a 190-year-old Italian mill, the DTC brand debuts a $999 traceable throw blanket.

[Source Photos: Boll & Branch]

For centuries, cashmere was a fabric so rare that Persian merchants dubbed it “soft gold.” Mughal emperors and European aristocrats gave them as gifts to one another. It was sourced from Himalayan goats that needed delicate undercoats to survive freezing, high-altitude climates—then hand-combed by herders and spun into prized shawls.

Today, however, the “fiber of kings” has undergone a massive........

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