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Elizabeth Segran

Elizabeth Segran

Fast Company

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Meet the hair color startup that’s giving L’Oreal a run for its money

Madison Reed built a better box of hair dye—then a chain of salons, a wholesale business, and a devoted membership base. Now it’s coming for the...

previous day 10

Fast Company

Elizabeth Segran

This outdoor fireplace costs nearly 5 grand—and it might just be worth it

Neighbor made its name selling beautiful, design-forward outdoor furniture. Its new $4,500 wood-burning chiminea might be its most ambitious statement...

thursday 10

Fast Company

Elizabeth Segran

American Girl is bringing back its original dolls. Moms might be excited but will your seven-year-old care?

Mattel is bringing back the original designs of eight characters for American Girl’s 40th anniversary. But the real question isn’t whether...

08.04.2026 4

Fast Company

Elizabeth Segran

The simple cutting board gets a long-overdue modular redesign

A former automotive engineer left his job to solve the most overlooked problem in your kitchen. The result is beautiful, functional—and expensive.

08.04.2026 10

Fast Company

Elizabeth Segran

AI data centers have a human rights problem

AI infrastructure is the biggest construction boom in a generation, but what happens to workers at the far end of the supply chain?

31.03.2026 4

Fast Company

Elizabeth Segran

Your trash can is ugly. Caraway wants to fix that

It’s the first Caraway product that isn’t about cooking—and it signals something much bigger about where the brand is headed.

31.03.2026 20

Fast Company

Elizabeth Segran

Buttons, pigeons, and a remote-control pocket: See Emma Chamberlain’s West Elm collection

The home furnishings retailer tapped the 24-year-old tastemaker to evolve its midcentury DNA for a new generation.

30.03.2026 10

Fast Company

Elizabeth Segran

Quince copied its way to a $10 billion empire. Now it’s looking for a new story

The dupe-culture darling just raised $500 million. I ask its first head of brand and narrative how she’s positioning the brand for hyper growth.

12.03.2026 9

Fast Company

Elizabeth Segran

Lela Rose finally gets her boots

A new collaboration between Lela Rose and the luxury cowboy boots brand Lucchese suggests that the Western look is no longer a trend, but a staple in...

06.03.2026 20

Fast Company

Elizabeth Segran

Target’s turnaround plan isn’t built for this moment

The retailer is betting on design and in-store delight to reverse years of declining sales. But in a trade-down economy, that playbook may be...

04.03.2026 8

Fast Company

Elizabeth Segran

Lonely Planet turns its iconic guidebooks into a next-gen travel app

The 53-year-old maker of the best-selling travel guide wants to enhance your travel experience with an app.

03.03.2026 20

Fast Company

Elizabeth Segran

The North Face’s former CEO just bet his reputation on this tiny startup

Unspun has built a machine that weaves trousers in minutes, cuts waste to near zero, and could upend how the apparel industry works. It just hired one...

02.03.2026 20

Fast Company

Elizabeth Segran

The best work bags of 2026 are all about soft power

This year’s best work–life bags aren’t structured or rigid. Instead, they are light and flexible, signaling a softer kind of feminine power.

24.02.2026 20

Fast Company

Elizabeth Segran

Jamie Haller loafers are fashion lore. Can she do the same for sneakers?

12.02.2026 10

Fast Company

Elizabeth Segran

We’re in a trade-down economy, and Ulta is winning

11.02.2026 10

Fast Company

Elizabeth Segran

This designer bootstrapped her way to building a cool-girl fashion brand

11.02.2026 10

Fast Company

Elizabeth Segran

This year’s Olympic torch was designed to disappear

05.02.2026 10

Fast Company

Elizabeth Segran

Allbirds has a comeback plan—winning over the fashion crowd

04.02.2026 20

Fast Company

Elizabeth Segran

I let a robot do my manicure at Ulta

02.02.2026 9

Fast Company

Elizabeth Segran

No working, no shopping: Thousands of people hit the Trump administration where it hurts

30.01.2026 20

Fast Company

Elizabeth Segran

The decline of Food52, Goop, Hodinkee—and the internet’s dream of content-to-commerce

26.01.2026 10

Fast Company

Elizabeth Segran

Meet the Sam’s Club CEO tasked with taking on Costco

17.01.2026 30

Fast Company

Elizabeth Segran

Why Levi’s is teaching high schoolers how to mend their clothes

14.01.2026 30

Fast Company

Elizabeth Segran

Algorithms killed taste. Lulu and Georgia wants to bring it back to life

13.01.2026 10

Fast Company

Elizabeth Segran

Hermès’ hand-illustrated website is the ultimate luxury

09.01.2026 20

Fast Company

Elizabeth Segran

AI will change the way you shop in 2026

02.01.2026 30

Fast Company

Elizabeth Segran

Calvin McDonald’s departure is a problem for Lululemon

16.12.2025 10

Fast Company

Elizabeth Segran

This new fashion-forward Target is a glimpse of the retailer’s future

12.12.2025 10

Fast Company

Elizabeth Segran

Inside True Religion’s surprising turnaround

12.12.2025 10

Fast Company

Elizabeth Segran

2026 might be the year we finally give up on fashion trends

11.12.2025 10

Fast Company

Elizabeth Segran

How Clove sneakers is winning over healthcare workers with wacky food collabs

08.12.2025 8

Fast Company

Elizabeth Segran

Black Friday design deals you don’t want to miss

28.11.2025 10

Fast Company

Elizabeth Segran

For caregivers, Thanksgiving is no break at all

25.11.2025 10

Fast Company

Elizabeth Segran

Kids will keep these practical gifts for years

24.11.2025 10

Fast Company

Elizabeth Segran

Dr. Martens just made the classic rain boot a whole lot more punk

20.11.2025 20

Fast Company

Elizabeth Segran

What if your next personal trainer were an AI agent?

19.11.2025 20

Fast Company

Elizabeth Segran

Bogg has sold $200 million worth of beach bags. Now it wants you to carry one to dinner

17.11.2025 20

Fast Company

Elizabeth Segran

Picture this: A DTC-era company that’s thriving

14.11.2025 8

Fast Company

Elizabeth Segran

A new film reveals just how hard it was to make the ‘female Viagra’

14.11.2025 10

Fast Company

Elizabeth Segran

The answer to sneaker recycling? Getting rival brands to collaborate

11.11.2025 10

Fast Company

Elizabeth Segran

This Black-owned clean makeup startup bootstrapped its way to being a $10 million brand

06.11.2025 10

Fast Company

Elizabeth Segran

Weight-loss drugs are reshaping Whole Foods, one aisle at a time

29.10.2025 30

Fast Company

Elizabeth Segran

Meet the tween whisperers helping Gen Alpha—and their parents—through puberty

28.10.2025 10

Fast Company

Elizabeth Segran

How Hanna Andersson’s resale site is boosting its business

27.10.2025 20

Fast Company

Elizabeth Segran

Samurais brought little pieces of art into battle. This designer has turned them into jewelry

20.10.2025 20

Fast Company

Elizabeth Segran

She decides what’s on Walmart shelves. Now she’s going upscale

16.10.2025 10

Fast Company

Elizabeth Segran

Robert De Niro and Al Pacino reunite … for a fashion campaign

15.10.2025 20

Fast Company

Elizabeth Segran

Meet the first-ever luggage with built-in AirTags

14.10.2025 10

Fast Company

Elizabeth Segran

As Claire’s moves out of malls, an upstart piercing competitor takes its place

14.10.2025 9

Fast Company

Elizabeth Segran

A new London sculpture depicts the complicated beauty of postpartum women

10.10.2025 10

Fast Company

Elizabeth Segran