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This $799 baby bouncer ingeniously doubles as a bassinet

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How TikTok transformed these $5 pajama pants into the uniform for middle schoolers

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How popular is Kendra Scott’s Elisa necklace? Enough to sell one every minute

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Trump just crushed Shein’s business model. Now what?

Elizabeth Segran

Dyson’s newest vacuum takes aim at your dirty car

Elizabeth Segran

This artist is drawing entire L.A. neighborhoods that were lost in the fires

Elizabeth Segran

Why this interior design company is funding underground schools in Afghanistan

Elizabeth Segran

Pat McGrath’s new mask turns your face into a porcelain doll in 10 minutes flat

Elizabeth Segran

Why small acts of care matter now, more than ever

Elizabeth Segran

Eileen Fisher’s new $348 sweater is made of old sweaters

Elizabeth Segran

Forget shapewear. Spanx just created sculpting jeans

Elizabeth Segran

Say goodbye to your candles. Estée Lauder just designed a better way to make your home smell good

Elizabeth Segran

Sephora is giving its 700 stores a major makeover. Here’s why

Elizabeth Segran

Buy nothing groups got me back on Facebook, but Zuckerberg is about to make me quit again

Elizabeth Segran

For $20, this company will cure your guilt about recycling

Elizabeth Segran

Citizens of Humanity’s new jeans are made with bio-dyes, and you can’t tell the difference

Elizabeth Segran

This $799 baby bouncer ingeniously doubles as a bassinet

Elizabeth Segran

TikTok food trends are fleeting, but in 2024 they had real sales impact

Elizabeth Segran

How TikTok transformed these $5 pajama pants into the uniform for middle schoolers

Elizabeth Segran

This is what you’re going to wear in 2025

Elizabeth Segran

How popular is Kendra Scott’s Elisa necklace? Enough to sell one every minute

Elizabeth Segran

How Sephora became the kingmaker of the $30-billion, high-end beauty industry

Elizabeth Segran

This $595 sweater was grown in a petri dish and knitted by a robot

Elizabeth Segran

Here’s how to dress for 5 common holiday party scenarios, according to experts

Elizabeth Segran

Could Trump’s tariffs kill fast fashion?

Elizabeth Segran

These chic car seats and strollers are made from oyster shells

Elizabeth Segran

Black Friday doesn’t have to be an environmental disaster. These 5 brands are doing things differently

Elizabeth Segran

Telfar’s ‘shmedium’ bag gives fans a new size to add to their collection

Elizabeth Segran

You need a Black Friday game plan. Here are 5 ways to ensure you buy exactly what you need

Elizabeth Segran

How Sol de Janeiro became the crown jewel of Sephora

Elizabeth Segran

Here’s what keeps Jimmy Fallon up at night

Elizabeth Segran

The founder of Flamingo Estate has a secret for handling stress—and it has a lot to do with dirt

Elizabeth Segran

Are you ready to spend an extra $7,600 a year? You might just have to under Trump’s proposed tariffs

Elizabeth Segran

Dolce & Gabbana’s SKIMS collab is the perfect antidote to the luxury slowdown

Elizabeth Segran

Your back was only the start. Inside Therabody’s plan to massage (almost) every part of your body

Elizabeth Segran

Did Sephora time its annual sale to take advantage of election ‘doom spending’?

Elizabeth Segran

A simple detail turns this new toiletry bag into a brilliant design

Elizabeth Segran

5 versatile coats that will keep you feeling warm and looking sophisticated

Elizabeth Segran

Megababe has a plan to make hemorrhoid cream cool

Elizabeth Segran

This kid’s clothing brand—beloved by Rihanna and Beyoncé—is on a mission to make sustainability cool

Elizabeth Segran

This company redesigned the underwire bra to actually be comfortable

Elizabeth Segran

Is your favorite beauty brand killing the environment? This website will tell you