The fully funded scheme, part of Norfolk County Council’s High Streets Matter project, is open to shops, cafés, pubs, restaurants and hotels in selected market towns, including Attleborough, Holt, Watton, Wells-next-the-Sea and Wymondham.

Aimed at building skills and increasing footfall, the programme offers sector-specific workshops, one-to-one advice, and access to grants.

Fay Bunn, owner of the Noor Company in North Walsham, said: "I found this programme........

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