Since November of last year, residents in Monterey Park, a city outside of Los Angeles, have been fighting against a multi-billion dollar investment firm to stop a massive data center from being built in their residential neighborhood. For months, residents have educated themselves, organized, reached out to the community, and showed up at local City Council meetings to urge municipal governors to reject the developer’s permit application.

The group, No Data Center Monterey Park, has been tremendously successful. Just this past week, the City Council passed three ordinances banning data center construction in the city and declaring them a public nuisance. The Council also created a ballot measure to be voted on during a special election on June 2, called Measure NDC (No Data Center), potentially adding a second set of protections in the city. This came after months of persistent and strategic organizing and action that is emblematic of what the strongest local democracy can look like.

This story has been unfolding in similar ways all across the country as data centers are pushed by the Trump administration and Big Tech. Counties across the nation—rural and metropolitan—are fighting back against data centers and having success. Data Center Watch reported in 2025 that from May 2024 to March 2025, $64 billion in data center projects had been blocked or delayed. It is a moment that few expected, but gives hope for the future of community organizing against corporate domination.

What is making these data center fights so successful? There is a lot we can learn from why this national movement is both so widespread as well as so effective—from high-level takeaways about winning fights for justice in this moment, as well as low-level nuts and bolts organizing strategies that communities are using successfully. Seeing it through these lenses, the anti-data center movement may in fact be a signal of a new direction for social justice organizing we have yet to tap into.

Data Centers Are an Unlikely, But Perfect Organizing Target

While data centers may seem an unlikely target for social justice movements, upon examining the features of the fights themselves, they reveal themselves to be a strong target for organized resistance. For one, data centers are an extremely local and tangible piece of infrastructure. Data Center Watch notes in their analysis of fights across the nation that the main concerns of residents are things like utility bills increasing, water usage and pollution, impacts on their property values, and noise and air pollution as well as the sicknesses they can cause.

The fact that local government has the power to stop infrastructure development that is supporting a national agenda is remarkable.

Tangibility and nondiscrimination are some of the strongest aspects of the fight—something that has been a thorn in the side of other movements in recent years. For example, the climate justice movement has frequently found difficulty with the fact that climatic changes are slow, long-term, and subject to local variation. Movements for racial justice are hampered by a consequence of the very problem they’re trying to solve: namely that people of different races and ethnicities have different experiences, creating extra work to move those whose privilege blinds them from oppression. Similarly, the movement for justice in Palestine is driven by empathy for those who are experiencing unimaginable violence, and much more rarely firsthand experiences of that genocidal violence.

In contrast, everyone in a locality breathes the same air, has to use the community’s water, and is subject to the electrical grid and its price fluctuations. This has brought a rare solidarity to the fight that has not been seen in many major social justice issues of the past handful of years. Focusing on the material dimension, in the manner than union organizing does, forces a politics of solidarity that cuts across partisanship, as everyone is suffering at the hands of the same financial oppressor.

Due to these local, tangible impacts, the composition of the anti-data center movement has also been noted as different from typical social justice movements—not falling only within the purview of the left or liberal center, but also including those who identify as Republicans. Data Center Watch reported that 55% of politicians taking stances against data centers are Republican, and 45% are Democrat. Those who lean left are concerned about environmental impacts. Those who lean right are widely opposed to tax abatements for developers. And issues of power consumption, grid strain, and prices increasing are cross cutting.

Add to this that the current push for data centers is intrinsically linked, materially and ideologically, to the Trump administration and Big Tech’s push for AI to pervade every aspect of society. Pew Research reported in September of last year that 50% of Americans are more concerned than excited about AI (50% Republican, 51% Democrat), and only 10% are more excited than concerned. Moreover, 61% of polled respondents wanted “more control… over how AI is used in their lives”—61% of Republicans polled and 63% of Democrats. Distaste for AI and how strongly it is being forced on society is also bipartisan, as it is becoming a material reality for people regardless of their politics.

These aspects of the fight help explain why the movement is so widespread and able to block tens of billions of dollars of proposed development. But they do not tell the entire story of the success. One other major factor contributing to widespread victories in the anti-data center movement is the fact that most of these proposed data centers are subject to municipal law.

The tactics that appear to be most widely used to stop data centers are through local legislation that bans development through ordinances and zoning, local moratoria, rejecting permits that need to pass through local legislature, or by voting projects down via referendum or ballot measure. The fact that local government has the power to stop infrastructure development that is supporting a national agenda is remarkable. It speaks to the power of local politics—when there are mechanisms in place for actually wielding that power. When they are able to organize effectively, residents are actually able to use the democratic mechanisms in place in their municipalities to exert a level of control over their lives and futures.

This combination of factors makes the anti-data center movement incredibly powerful and strategically sound from a change-making perspective. The tangibility of the infrastructure and universality of effects make a clear group of people who stand to be harmed and can be organized. The instruments of local governance allowing people to effectively wield power allows for straightforward calls to action that........

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