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Bismah Malik

Bismah Malik

Inc42

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Jio Moment In AI Race? OpenAI, Perplexity, Google Unleash Discounts War In India

When OpenAI rolled out its lowest pricing model for ChatGPT in India at INR 399 a month, it seemed like…

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Bismah Malik

Inside Mamaearth’s Reset: After Losses & Leadership Churn, Can The Alaghs Rebuild?

It wasn’t easy for Honasa founders Varun and Ghazal Alagh as shareholders fired on all cylinders when the Mamaearth’s parent…

21.08.2025 4

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Bismah Malik

Has Flipkart’s Ekart Missed The Quick Commerce Bus?

In a telling sign of how Flipkart has dropped the logistics ball, the company’s fashion marketplace Myntra is turning to…

16.08.2025 20

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Bismah Malik

BharatPe Merchant-First Playbook Brings FY25 Turnaround; But What’s Next?

In early 2024, when listed fintech giants and unlisted startups were shaken by RBI’s crackdown on unsecured lending, BharatPe went…

11.08.2025 10

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Bismah Malik

Eye On Global Horizons, Can Lenskart Win On Affordability Card?

Lenskart sees itself as the largest eyewear retailer in India in terms of revenue, even with a meagre 4-6% of…

07.08.2025 3

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Bismah Malik

ONDC, Restaurants Ride Rapido In Food Delivery Race With Swiggy, Zomato

The sizzler is back on the table – steamy hot and tantalising – much like India’s $55 Bn food delivery…

04.08.2025 1

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Bismah Malik

Decoding Google’s AI Push For Its $3.7 Bn Indian Ads Empire

Indian quick commerce unicotn Zepto launched high-quality video ads from static images using Google’s Veo 2 AI model for video…

28.07.2025 3

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Bismah Malik

From Shutdown Scare to INR 500 Cr Scale: How Akshayakalpa Rekindled Its Dairy Dream

At least six times they decided to down the shutter – only to revert and retry. Nine years on, with…

22.07.2025 10

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Bismah Malik

The Race To Be The Next Zerodha: Why Fintech Startups Are Rushing Towards Stock Broking

There was a common refrain in Indian fintech a few years ago: “As a fintech startup, you eventually pivot to…

17.07.2025 20

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Bismah Malik

Meesho Lines Up Its Revenue Pieces Ahead Of IPO 

If you thought ecommerce in India today is all about quick commerce, think again. Away from the buzz around 10-minute…

14.07.2025 10

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Bismah Malik

Classplus Flips Its Edtech Playbook: Test Prep Vertical Outshines Early SaaS Bet

Teacherpreneur, solopreneur, videopreneur – the myriad derivatives of an entrepreneur started emerging when the edtech story boomed in India and…

11.07.2025 5

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Bismah Malik

From Enabler to Aggregator: Classplus Flips Its Edtech Playbook

Teacherpreneur, solopreneur, videopreneur – the myriad derivatives of an entrepreneur started emerging when the edtech story boomed in India and…

11.07.2025 10

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Bismah Malik

Josh In Jeopardy, Funds Run Dry For DailyHunt: Can AI Get VerSe Back In Rhymes?

Reality bites. So does the reality of artificial intelligence (AI). And, it seems to have bitten off 30% of the…

08.07.2025 10

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Bismah Malik

Curefoods’ IPO Recipe & The Cloud Kitchen Conundrum 

When Curefoods — then known as Eat.fit — hived off from Cult.fit in 2020, it was something of a shot…

07.07.2025 10

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Bismah Malik

Losing Ground To Blinkit And Zepto, Can Amazon Reclaim Its Prime Edge?

Is Now the time for Amazon? Only time will tell.  After three earlier attempts, Amazon took off yet again to…

01.07.2025 20

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Bismah Malik

BigBasket’s INR 4,000 Cr Private Label Moat Against Zepto & Co

Much before Zepto, Instamart and Blinkit took over the screen real estate on smartphones, BigBasket had already silently built an…

25.06.2025 20

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Bismah Malik

Matter Of Minutes: Can Flipkart Strike A Fiscal Balance Ahead Of IPO?

Can Flipkart beat a mile a minute? As the road to D-Street neared its end, the ecommerce giant has flicked…

19.06.2025 20

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Bismah Malik

How GIVA Crafted An INR 500 Cr+ Brand On Silver Jewellery And Lab-Grown Diamonds

Silence is golden, speech is silver. An Indian trio defied the old adage. They went vocal and struck gold while…

12.06.2025 10

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Bismah Malik

Need For Speed: Quick Commerce-Led Boom Fuels 60% Revenue Growth For EV Startup Battery Smart

On a typical day in any Indian metro, you can’t help being witness to the startling acrobatics of uniformed bikers…

06.06.2025 10

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Bismah Malik

End Of An Era: Inside Gaurav Munjal’s Exit From Unacademy

To call the exit of Unacademy cofounders Gaurav Munjal and Roman Saini a second seismic shift in India’s edtech ecosystem…

28.05.2025 10

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Bismah Malik

Can Bira 91 Reclaim India’s Craft Beer Crown After Its Yearlong Hibernation?

There’s the brand, and then there’s the corporate entity behind it. In the case of Bira 91, nearly everyone knows…

28.05.2025 20

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Bismah Malik

India’s Ozempic, Mounjaro Era: Healthify Leads The Weight Loss Shift

What connects Elon Musk, Oprah Winfrey, Kate Winslet and Kim Kardashian? The answer is Ozempic, and now Indian healthtech startups…

23.05.2025 10

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Bismah Malik

From B2B To Quick Commerce: SoftBank-Backed ElasticRun’s Plan To Take On Udaan, Jumbotail

The B2B ecommerce space in India has seen a shake-up perhaps like no other sector in the recent past. Be…

17.05.2025 10

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Bismah Malik

Inside The Corporate Governance Lapses At Indian Startups

“I can name at least four IPO-bound startups whose financials are delayed because the auditors are refusing to sign on…

12.05.2025 9

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Bismah Malik

Will AI Kill SaaS? LeadSquared CEO On Navigating The AI Disruption

When someone like Microsoft CEO Satya Nadella says AI is killing software and SaaS, it’s  natural for alarm bells to…

02.05.2025 30

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Bismah Malik

Finfluencer Crackdown Breaks Rigi, Will Beauty Give It A Lifeline?

There’s a line between sound and poor investment advice and when fintech gurus or ‘finfluencers’ cross this line only to…

01.05.2025 10

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Bismah Malik

How Imarticus Learning Defied Edtech Slowdown To Reach INR 750 Cr IPO Summit

Imarticus Learning is set to step into the public market with an initial public offering (IPO) looking to raise around…

18.04.2025 10

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Bismah Malik

End Of Free UPI? Why Fintech Startups Want MDR

India’s evolving fintech landscape has hardly witnessed a raging chorus, with every stakeholder – from regulators to startups and lenders…

14.04.2025 30

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Bismah Malik

Did Quick Commerce Eat ONDC’s Lunch? 

In early 2023, restaurant body National Restaurant Association of India (NRAI) was gung-ho about the Open Network For Digital Commerce…

13.04.2025 30

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Bismah Malik

Awfis Chief Amit Ramani On How Coworking Is Fuelling India’s GCC Ambitions

It’s been a year since a bumper listing opened up the growth path for Awfis, and now the company is…

04.04.2025 10

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Bismah Malik

How BharatPe Went From INR 5,000 Cr Loss To Break-Even

Three years after the Ashneer Grover controversy broke out and dragged BharatPe into months of turmoil, the fintech giant has…

30.03.2025 20

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Bismah Malik

How Binny Bansal-Backed PlanetSpark Reached Break-Even And Beat The Edtech Blues

As working harder gets replaced by working smarter thanks to automation and AI technology, communication and soft skills are just…

29.03.2025 10

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Bismah Malik

How Paytm’s Super App Machine Came To A Grinding Halt

Everything everywhere all at once. It’s not just Hollywood sci-fi — in India’s bustling fintech ecosystem, that’s what super apps…

24.03.2025 10

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Bismah Malik

Paytm Says Profitability Is Around The Corner, But What’s The True Picture?

Is the Paytm jigsaw falling into place? Perhaps, at least going by the words of Vijay Shekhar Sharma, the founder…

12.03.2025 4

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Bismah Malik

What Will Drive Zypp Electric To INR 1000 Cr Milestone?

Two phrases – often used, but not overused just yet, and certainly not misused – have come to redefine India’s…

10.03.2025 10

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Bismah Malik

Bank Partnerships Add Value, But Can’t Sustain Fintech Startups: Jupiter CEO Jitendra Gupta

While walking tightrope, a little support helps go a long way, but the success at the end of the rope…

04.03.2025 5

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Bismah Malik

Razorpay FTX: IPO Wave Pushes Startups To Talk Profitable Growth

What’s buzzing in the startup zone? It’s profitable growth.  This buzzword echoed clear and loud at fintech major Razorpay’s FTX…

25.02.2025 10

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Bismah Malik

Life After BYJU’S: How Great Learning Built A Profitable Future Away From The Tainted Giant

An incredibly loud whisper is echoing in India’s once-bustling edtech space: BYJU’S came, BYJU’S ruled, and BYJU’S killed. From Aakash…

19.02.2025 20

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Bismah Malik

Going Beyond Crypto: Why CoinSwitch Kuber Puts Compliance Before ‘Quick Growth’ Hacks

Cryptocurrency is not illegal, but it isn’t legal, either. The fate of cryptocurrencies in India stays cryptic in a largely…

14.02.2025 4

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Bismah Malik

Zomato, Swiggy’s Wall: Has Food Delivery In India Hit A Dead End?

Does Zomato want to zoom into the trail of big tech name-changers?  Perhaps so. But, whether Deepinder Goyal’s Eternal will…

12.02.2025 10

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Bismah Malik

Flipkart’s IPO Gameplan: How The $36 Bn Ecommerce Giant Is Gearing Up

Flipkart is taking a reverse flip to shift its domicile from Singapore to Gurugram. As it makes a fresh push…

06.02.2025 20

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Bismah Malik

FM’s Tax Gift: Will Budget 2025 Fuel India’s Consumer Economy?

Finance Minister Nirmala Sitharaman breathed fresh life into the salaried middle class with the Union Budget 2025 by announcing zero…

01.02.2025 4

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Bismah Malik

Captain Fresh’s IPO Playbook: Tapping Global B2B Opportunity, Acquisition Plans & B2C Ambitions

As Bengaluru-based B2B seafood startup Captain Fresh is all set to go public by the end of this year, founder…

27.01.2025 10

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Bismah Malik

Edtech In 2025: The Rise After The Fall?

In 2024 the lines between edtech and offline education services companies became blurred more than ever. If we were talking…

06.01.2025 7

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Bismah Malik

PhonePe In 2024: On The IPO Trail With INR 5,000 Cr Revenue

PhonePe is already acting like a public limited company. In 2024, PhonePe released its annual report sharing its consolidated, standalone…

30.12.2024 8

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Bismah Malik

Swiggy In 2024: IPO Delivered, Profitability Next?

Just days before Swiggy’s $1.3 Bn IPO, cofounder and CEO Sriharsha Majety responded calmly to a question about what Swiggy…

26.12.2024 6

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Bismah Malik

Zomato In 2024: When Deepinder Goyal’s Co Became The North Star For Startups

Zomato is the new steel. It’s not often that a 15-year-old food delivery company dethrones a four-decades-old steel giant from…

20.12.2024 9

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Bismah Malik

BYJU’S In 2024: How The $22 Bn Company Crumbled

February 22, 2024 — Headlines around India revealed an Enforcement Directorate lookout circular against BYJU’S founder and CEO Byju Raveendran...

16.12.2024 10

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Bismah Malik

India’s Edtech Reset — The Aftermath Of The Golden Age

India’s edtech startups have been stuck in an existential crisis for the past two years. From unicorns to the early…

25.11.2024 6

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Bismah Malik

Amazon India’s Festive Season: Premiumisation Emerges As Key Trend

After all the buzz around the fight between ecommerce marketplaces and quick commerce giants, how did Amazon India fare in…

19.11.2024 4

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Bismah Malik